This ‘desi’ streaming company does not have problem with password sharing – Times of India
“For me, password sharing is not all bad…I would love for people to pay up and use my service, but it’s not my number one problem that keeps me awake at night,” news agency Reuters cited ZEE5 Global’s chief business officer, Archana Anand, as saying.
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According to the executive, password sharing is an opportunity to get new subscribers abroad. Just like Netflix, ZEE5 is a subscription video on-demand and over-the-top streaming service. According to the report, ZEE5 spends about $90 to acquire a single customer in the US, which is also its biggest overseas market. Anand explained that when a subscriber shares a password with others, a new customer is introduced to the platform.
As per research firm App Annie, ZEE5 also tops the list of Indian streaming companies in the Middle East, Europe and Australia. Cumulatively it has about 826,600 active users overseas, the data suggested.
Zee Entertainment merger with Sony India
Zee Entertainment is in the process of merging its operations with the Indian arm of Sony. However, the Securities and Exchange Board of India (SEBI) last week announced a one-year ban on Zee Group Chairman Subhash Chandra and CEO Punit Goenka.
A separate report noted that the ban could potentially further delay the deal, which was announced in 2021.
Netflix password sharing crackdown
After announcing its in limited markets, Netflix in May expanded its crackdown on users sharing passwords with people beyond their immediate family in more than 100 countries.
Previously, it said that over 100 million households were sharing accounts at the service that was “impacting our ability to invest in great new TV and films. In April, market research group Kantar reported that Netflix saw a loss of over 1 million users of the service in Spain on Q1 of 2023.
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