This First Reaction To Vision Pro’s Price Probably Wasn’t What Apple Hoped For – SlashGear

Now, an audience worth a few hundred tech enthusiasts and journalists won’t dictate a product’s roadmap, certainly not for one of the world’s richest companies. However, this time around, even analysts and industry insiders are divided. Some are calling it “the next iPhone moment” for Apple, while others think it would take a few more years for Apple to lay the groundwork before any mixed-reality success.

Of course, the $3,499 asking price is a deterrent, and makes the Vision Pro a luxury for folks that are deep into XR development or rich tech enthusiasts. Neither is a segment big enough at the moment for Apple, considering this is the same company that sells millions of iPhones each year — a healthy share of which cost over $1,000. Analysts also predict that Apple isn’t expecting bombastic sales either.

But Apple already has a huge advantage in its favor. Unlike Meta’s Quest gear, Apple’s headset is already anchored deep into its iOS and macOS ecosystem. Apps like FaceTime calling are ready, content platforms like Disney and Apple Arcade are ready to handle the entertainment side, while macOS is there to handle the computing needs with floating screens at the buyer’s disposal. 

Apple definitely has the playfield ready, and all it needs is to avoid a blunder in order to dominate the segment in the near future. A cheaper headset down the road will definitely help.