TikTok is said to be partnering with TalkShopLive, a Los Angeles-based company that identifies itself as the “first live streaming, social buying and selling platform for anyone, anywhere.” Powered by TalkShopLive, the live shopping experience on TikTok will reportedly go live in the coming weeks “with large brands,” right in time for the holiday season. TalkShopLive’s core offering is an application program interface (API) that is not only suited for social media platforms like Twitter and TikTok but can also be integrated into the shopping experience on Walmart and Best Buy, among others.
Walmart, on the other hand, is no stranger to the trend. In 2020, Walmart held its first shopping livestream in partnership with TikTok, roping in the platform’s popular creators to sell products via an hour-long live program called “Holiday Shop-Along Spectacular.” A year later, Walmart expanded the experiment to Twitter, YouTube, and Facebook, as well, and also roped in heavyweight celebrities like musician Jason Derulo to sell products in real-time with a special 30-minute livestream.
But it appears that TikTok isn’t the only brand in the game. The Wall Street Journal reports that Amazon is also experimenting with a TikTok-like dedicated feed for shopping that is populated with videos and photos. In India, a market where TikTok is now banned, Amazon has already rolled out livestream video shopping ahead of the festive season sales, according to Reuters.
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