Twitter has officially rolled out Twitter Blue for Business. The idea behind having a separate subscription service for businesses is to “further enhance and distinguish businesses on Twitter”. The subscribers will get plenty of features but the rollout would be done in a phased manner. Here we tell you all that you need to know about Twitter Blue for Business
What is Twitter Blue for Business?
It is a subscription service offered by Twitter to businesses and organisations. According to a blog post by Twitter, as a Twitter Blue for Business subscriber, a company can link any number of their affiliated individuals, businesses and brands to their account. “When they do, affiliated accounts will get a small badge of their parent company’s profile picture next to their blue or gold checkmark,” said Twitter in the blog post.
What’s the purpose of Twitter Blue for Business?
The subscription service gives businesses a chance to affiliate their leadership, brands, support handles, employees or teams. For instance, a news publication can get its journalists affiliated with Twitter Blue. Or a sports team can get its players affiliated. This will help users know that the concerned person is actually associated with a particular business or an organisation. “Each affiliate will be verified and officially linked to their parent handle based on a list provided by the parent business,” said Twitter.
What is the eligibility and pricing for Twitter Blue for Business?
Twitter hasn’t really shared any information regarding this. “We will share any new criteria, pricing or process as we update them,” said Twitter. However, Twitter Blue (for individuals) has been rolled out at $8 for the web app and $11 for Apple devices. So chances are that the pricing could be somewhere between that.
Twitter said that it is currently piloting Twitter Blue for Business with a limited number of businesses but plans to expand the program next year.
What is Twitter Blue for Business?
It is a subscription service offered by Twitter to businesses and organisations. According to a blog post by Twitter, as a Twitter Blue for Business subscriber, a company can link any number of their affiliated individuals, businesses and brands to their account. “When they do, affiliated accounts will get a small badge of their parent company’s profile picture next to their blue or gold checkmark,” said Twitter in the blog post.
What’s the purpose of Twitter Blue for Business?
The subscription service gives businesses a chance to affiliate their leadership, brands, support handles, employees or teams. For instance, a news publication can get its journalists affiliated with Twitter Blue. Or a sports team can get its players affiliated. This will help users know that the concerned person is actually associated with a particular business or an organisation. “Each affiliate will be verified and officially linked to their parent handle based on a list provided by the parent business,” said Twitter.
What is the eligibility and pricing for Twitter Blue for Business?
Twitter hasn’t really shared any information regarding this. “We will share any new criteria, pricing or process as we update them,” said Twitter. However, Twitter Blue (for individuals) has been rolled out at $8 for the web app and $11 for Apple devices. So chances are that the pricing could be somewhere between that.
Twitter said that it is currently piloting Twitter Blue for Business with a limited number of businesses but plans to expand the program next year.
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