While the ability to edit tweets was a long-requested feature, Twitter (under its previous management) was not entirely sure how to implement the feature, and sat on it for years. Things changed after Musk took over the company late last year. In fact, even before the takeover happened, Musk conducted a poll asking his followers if they would like the option to edit tweets. An overwhelming majority voted in favor of the edit button.
Following the official takeover, Musk asked software engineers at Twitter to work on the feature. However, when the editable tweets feature officially launched earlier this year, Musk decided to restrict it behind a paywall. This decision doesn’t seem to have gone over well with a significant portion of Twitter’s user base, which is still hesitant to subscribe to Twitter Blue.
In addition to editable tweets, the Twitter Blue subscription also gives users access to more features; like the ability to format tweets with bold and italic text, post longer videos of up to two hours in length in 1080p resolution, and a promise to early access to all upcoming features.
Twitter Blue subscribers also get prioritized rankings both in conversations and in Twitter search results, and see fewer ads in their timelines. It remains to be seen if Twitter’s decision to marginally increase the time window for editing tweets has any impact on the number of users signing up for Twitter Blue.
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