Twitter Rolling Out Ad Revenue Sharing For Blue Subscribers – SlashGear

While the massive payout figures will undoubtedly grab eyeballs, the majority of Twitter users will not be able to take advantage of this revenue-sharing model. To begin with, users wishing to be part of the program will be required to pay for Twitter’s Blue subscription. That, however, isn’t the sole eligibility criteria.

Even with a Twitter Blue subscription, users are expected to hit 5 million or more Tweet impressions consecutively for the preceding three months to be eligible. This requirement filters a large chunk of Twitter Blue subscribers from participating in the program. In addition, the revenue sharing program — in its current form — is only open to U.S. creators, which leaves out a large number of users from other markets from participating.

Now that Twitter has finally started sharing revenue with creators, it will be interesting to see whether more creators sense an opportunity and begin using the platform more frequently in a bid to maximize their earnings. In the long run, it is important to see if this move has any impact on Twitter’s dwindling ad revenues which have been on a constant slide since Musk’s takeover. Recent reports indicate that the company’s revenues in the U.S. alone plunged by 59% in a single year.