On December 22, 2022, several Twitter users reported seeing a view counter appear on individual tweets. The view counter became visible when users clicked and expanded their tweets. On accounts that have received this feature update, the view counter can be spotted right next to the “like” and “retweet” buttons. Later in the day, Musk confirmed that the much sought-after “View Counter” feature was finally rolling out to everyone. He claims that the feature will let users know how “alive” the social media platform really is.
Twitter is rolling out View Count, so you can see how many times a tweet has been seen! This is normal for video.
Shows how much more alive Twitter is than it may seem, as over 90% of Twitter users read, but don’t tweet, reply or like, as those are public actions.
— Elon Musk (@elonmusk) December 22, 2022
Twitter already had a similar view counter for videos uploaded to the platform for a while. However, note that the view counter feature differs from the “Tweet Analytics” feature that has been around for several years. While this feature did allow Twitter users to check how well their tweets performed, it was always a few clicks away and was not directly viewable. Another key difference with the new view counter is that, unlike private analytics, the number of views is visible to everyone.
Not all Twitter users seem to have received the view counter update as of drafting this article. While Twitter hasn’t confirmed this, it looks as though the feature is being rolled out in phases across the Twitter user base.
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