UFC extend global partnership with Monster Energy, agree multi-year deal

In
addition,
the
deal
is
set
to
expand
with
inclusion
of
Monster
as
the
“Official
Water
of
UFC,”
creating
a
new
sponsorship
category
for
the
MMA
promotion.

The
multi-year
agreement
marks
the
second
consecutive
global
sponsorship
renewal
between
UFC
and
Monster
and
continues
to
build
upon
a
relationship
that
began
in
2015
and
which
has
become
one
of
the
most
successful
brand
partnerships
in
sports.

“Monster
has
been
one
of
the
best
partners
UFC
has
ever
had,”
said
UFC
President
Dana
White.
“Our
companies
have
grown
alongside
one
another
for
more
than
a
decade
and
we
look
forward
to
continuing
the
partnership
for
many
years
to
come.”

Under
the
terms
of
this
agreement,
Monster
will
continue
to
have
center
canvas
and
entrance
logo
placement
inside
the
fighter
gate
of
UFC’s
world-famous
Octagon
at
all
events.

Monster
will
also
partner
with
UFC
on
retail
promotions
and
social
and
digital
media
integrations
during
events
in
select
markets,
as
well
as
serve
as
the
presenting
sponsor
for
UFC’s
Twitch
channel.

“Monster
Energy
is
extremely
proud
to
continue
its
partnership
with
UFC,”
said
Monster
Energy’s
CEO
Rodney
Sacks.

“For
the
past
decade,
Monster
and
UFC
have
become
synonymous
in
the
fighting
world
and
we
look
forward
to
continued
growth
together
in
bringing
mixed
martial
arts
to
the
forefront
of
professional
sports
worldwide.”

“Monster
Energy
is
a
global
force
in
the
energy
drink
category
and
we
are
proud
to
continue
our
partnership
with
them,”
said
UFC
Senior
Vice
President
of
Global
Partnerships
Paul
Asencio.

“There
are
few
brands
in
the
sports
sponsorship
space
that
align
as
closely
as
UFC
and
Monster.
Each
brand’s
authenticity
is
a
strength
that
has
allowed
us
to
build
brand
loyalty
among
millions
of
fans
and
consumers.
We
look
forward
to
the
continued
evolution
of
our
partnership.”

Monster
will
also
become
the
official
sponsor
of
several
original
programs
featured
on
UFC
Fight
Pass,
the
world’s
leading
digital
subscription
service
for
combat
sports,
now
available
in
more
than
200
countries
and
territories.

Monster’s
logo
will
also
remain
prominently
displayed
on
the
UFC
Fight
Night
Kit
Collection
apparel
of
its
sponsored
UFC
athletes.

This
roster
currently
features
nearly
two
dozen
fighters,
including:
UFC
strawweight
champion
Rose
Namajunas;
UFC
flyweight
champion
Valentina
Shevchenko;
former
UFC
heavyweight
champion
Stipe
Miocic;
former
UFC
strawweight
champion
Joanna
Jedrzejcyk;
former
UFC
light
heavyweight
champion
Jon
Jones;
#2-ranked
lightweight
contender
Justin
Gaethje;
and
#6-ranked
welterweight
contender
Jorge
Masvidal.

Source:
Press
Release