viral fission: GoodGameNation teams up with Viral Fission to create inter-college ‘e-sports IPL’ – Times of India

Indian esports platform GoodGameNation (GG Nation) has teamed up with youth community platform Viral Fission. The multi-year partnership aims to create one of the country’s largest esports inter-collegiate competition.
Over the next three years, GG Nation reportedly plans to host 16,000-plus intra-college collegiate events and around ten national-level tournaments. Approximately Rs 3 crore prize money will be distributed during these events.
Other than the the prize pool and events, the partnership will create esports ‘campus communities’ in 3000 colleges across India. The campuses will provide players coaching and open the door to potential career opportunities.
Animesh Pande, Head of Marketing, Community, and Content at GoodGameNation, said, “We are excited to partner with Viral Fission to amplify our efforts in campus esports in India.
“Viral Fission’s track record of delivering youth activation for some of the biggest brands globally was an important factor in GoodGameNation picking them to amplify our efforts in campus esports. At GoodGameNation, we truly believe in the power of esports and its ability to bring communities together,” he added.
Umang Gandhi, product head, Viral Fission said, “Gaming is one of the fastest-growing industries globally, providing ample opportunities for young minds. With our partnership with GG Nation, we are glad to be a part of the global gaming boom and to bring gaming-first nano-communities within the campus ecosystems.
“This truly will create a unique experience for the youth and will foster [a] culture of gaming at the grassroots level. We aim at unlocking unique opportunities for the youth to get on board this wagon and build lucrative futures for themselves in the gaming industry.”