Regardless of its underpinnings, the EX30 is clearly targeted toward younger, adventurous buyers, a demographic that has largely evaded the Swedish automaker thus far. In a conversation with TopGear, Volvo CEO Jim Rowan stated, “Take a smaller SUV, which is more for city driving, maybe for first-time buyers. Gen Z, 18- [and] 19-year-olds — is our next market. We don’t talk to Gen Z right now, the brand has never really spoken to that younger demographic. We are absolutely heading in that direction.”
This mentality makes particular sense when you consider Volvo’s available subscription model, which is likened to the way that certain smartphones are sold. The subscription includes the use of the vehicle, insurance, and maintenance bundled into a single monthly payment. Better still, the minimum commitment period is only five months. Unfortunately, the subscription service, called “Care by Volvo,” is currently only available at brick-and-mortar dealerships and not online, which could be perceived as a serious negative to many prospective customers.
However you choose to acquire your EX30, the U.S. order banks will open on June 7, the same date as the full unveiling. Additional details are expected in the interim, so stay tuned.
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