AP Photo/Patrick Semansky
The Washington Commanders are already reaping the financial benefits of their rebrand.
Not only are the Commanders the top-selling team at the moment on Fanatics, which is the NFL’s official online merchandise partner, but they are also dominating the list of hottest individual items.
Ian Rapoport @RapSheet
According to <a href=”https://twitter.com/Fanatics?ref_src=twsrc%5Etfw”>@Fanatics</a>, since launching the Commanders name, they are the top-selling team overall across all sports on Fanatics. The Terry McLaurin and Chase Young Burgundy jerseya are both in the top 5 (ahead of the Tom Brady red <a href=”https://twitter.com/hashtag/Bucs?src=hash&ref_src=twsrc%5Etfw”>#Bucs</a> jersey).
Darren Rovell @darrenrovell
Top selling products at <a href=”https://twitter.com/Fanatics?ref_src=twsrc%5Etfw”>@fanatics</a> today:<br><br>1. Charcoal Washington Commanders Thurma Pullover Hoodie<br><br>2. Terry McLaurin Burgundy Commanders Game Jersey<br><br>3. Black Commanders Script Long Sleeve T<br><br>4. Chase Young Burgundy Commanders Jersey<br><br>5. Tom Brady Red Bucs Jersey
This is a point some argued before Washington initially ditched its old nickname and went by the temporary “Washington Football Team” moniker. Fans would inevitably flock to team stores and online outlets to purchase new gear, thus padding the franchise’s bottom line.
The Cleveland Guardians enjoyed a bump to their sales this past fall after they rolled out their rebrand.
In general, reaction to Wednesday’s reveal was a bit mixed, but the market is telling a different story.
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