The beer-drinking side of ARKEG consisted of a 5-gallon corny keg in the cabinet underneath the control deck (via Cool Material). A corny keg holds roughly 50 12oz beers compared to 165 from a standard keg, giving you several hours of intoxicated gaming. The tap was located on the left side of the cabinet and, as Wired Magazine pointed out, did not come with a drip tray or cup holders.
Myers and Grimm went into the tank asking for $100,000 in exchange for a 33% share of their company (Drink n Game), and the sharks wasted no time in swimming right on by this idea (per Shark Tank Products). After failing to secure funding, they apparently tried to build and sell the brew-spewing gaming rigs themselves for $4,000 each.
In May 2015 Drink n Game Tweeted that their business was for sale and came with eight completed ARKEGs. A few more attempts were made — one in October of the same year, then another in November — with one final plea coming in April 2016. And that’s the last Tweet the company made. The Drink n Game website is no longer functioning and ARKEGs seem to now be collector’s items. You can buy DrinkNGame.com, but the machines are no longer for sale.
While the ARKEG had potential, it ultimately went down the wrong way and is one of the greatest frat failures of all time.
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