WhatsApp, Instagram, Twitter and Google share top facts about FIFA World Cup, Lionel Messi – Times of India
WhatsApp messages record during World Cup final
In a post on Instagram, Zuckerberg said that the Meta-owned instant messaging app registered a record 25 million messages per second during the final match between Argentina and France.
FIFA World Cup final 2022: Messi and Argentina broke ALL these records with their win against France
Instagram has a new ‘most liked’ image
Zuckerberg also said that the image Messi posted is now the most-liked post in Instagram history. At the time of writing this report, the post had garnered over 68.6 million likes. The previous record was set by a random photo of an egg, which now has over 57.7 million likes.
Google Search’s 25-year-old record broken
Sundar Pichai said that the Argentina-France FIFA World Cup 2022 final broke Google Search’s 25-year-old record as the service “recorded its highest ever traffic in 25 years” during the final. He said, “it was like the entire world was searching about one thing!”
Twitter’s “highest ever” stat
Twitter is the only platform that has shared detailed data regarding the World Cup yet. The first tweet was posted by Musk while he was watching the match in Lusail Stadium in Qatar. Musk said that when Kylian Mbappe hit the second goal for France to equal the scores, Twitter saw 24,400 tweets per second which is the “highest ever for [a] World Cup!”
In a subsequent blog, Twitter said that the social media platform saw 147 billion impressions of the #WC2022 conversation globally. Twitter also got an average of 2 million likes per day and 226% more tweet impressions than the 2018 World Cup.
When it comes to players, Lionel Messi, Kylian Mbappé, Neymar, Cristiano Ronaldo and Son Heung-Min were the top 5 mentioned footballers on Twitter. The five most-mentioned teams on Twitter were Argentina, Brazil, France, Portugal and Croatia.
Most mentioned players across social media
NetBase Quid, a US-based market intelligence firm, has released a list of top 10 people mentioned around the World Cup this year. The company used its Social Listening solution to record the data.
Lionel Messi, Cristiano Ronaldo and Kylian Mbappe grabbed the top three spots, respectively. The fourth spot went to Jeon Jung-kook, the youngest member and vocalist of the South Korean boy band BTS, followed by Neymar. Qatari singer Fahad Al-Kubaisi, FIFA President Gianni Infantino, Spain national football team coach Luis Enrique, Grant Wahl (the US journalist who died while covering the World Cup in Qatar), and Messi’s teammate Julián Álvarez completed the top 10 list.
India also sets a viewership record
JioCinema facilitated live streaming of the FIFA World Cup Qatar 2022 in India and says that 32 million viewers tuned in to the app to watch the match on the final day of the tournament.
It also said that over 110 million viewers consumed the content on digital, making India one of the highest digital viewership markets for the FIFA World Cup. It also became the most-watched global sports event on digital without India’s participation.
Sports18 and JioCinema clocked 40 billion minutes of watch time. JioCinema was also the No. 1 downloaded free app on iOS and Android throughout the tournament.
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