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WhatsApp starts testing a new optional paid subscription for Business users – Times of India

Rumours about WhatsApp working on a premium subscription model for business users have been floating around. Reports have suggested that WhatsApp will be offering some add-on features to its premium business users to offer them ways to reach their customers easily and effectively. WABetaInfo has now reported that the company has started testing the subscription plan for certain business users with the latest beta update on Android and iOS via the Play Store and TestFlight.
WhatsApp Premium is an optional feature
According to the report, WhatsApp’s paid subscription service will be an optional feature for users. This means Business users are free to choose whether they want to pay an additional premium amount to use the add-on features.
WhatsApp Business users can activate the subscription service from WhatsApp Settings. As per the report, users who are a part of the beta testing will see a new section called WhatsApp Premium. Tapping on the option will allow them to subscribe to the plan by making the payment. WABetaInfo has reported that the subscription fee may differ from country to country.
WhatsApp Premium service offers two main benefits
WhatsApp Premium, as already mentioned, will offer add-on benefits to the subscribers. Reports claim that WhatsApp is planning to offer two main benefits as of now which include: the ability to create a custom business link and improved multi-device support.
Custom business link: The custom business link feature will let users create a business link and share it with their customers to view the business page and advertise their business. The link will look something like this — https://wa.me/mybusiness (business name). The link can be changed every 90 days as per the report.
Multi-device improvements: WhatsApp Premium subscribers will be able to pair up to 10 devices with their main account. This will allow them to manage multiple customers at once using WhatsApp.
Existing WhatsApp Business features to remain free
It is important to note that all the existing features for business users will remain free. The paid subscription is an option plan for those who wish to get some additional functionality to reach out and manage their customer through WhatsApp.

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