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Why companies from US, UK, Chile, Japan, et al. want India as the captive hub to take them digital

Concept by Shelley Singh and Muhabit ul haq

Synopsis

More captive centres are being set up in India this year than ever before, as global companies flock to access its skill base and cost advantage to digitise operations. Unlike intermittent waves of GCC development in the past, the current trend will only escalate because even smaller companies and global R&D centres are looking to India to fast-track digital transformation.

What’s common to Rakuten, Falabella, Lululemon, and Delta Airlines? These disparate businesses from various parts of the globe have zeroed in on one destination to lead their digital transformation — India. The country is witnessing an unprecedented post-pandemic surge in setting up new global capability centres (GCC), more commonly called captive centres, to serve their in-house tech-services needs. These four are among more than 100 companies

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