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Why Ford Is Done Selling The 2023 F-150 Lightning – SlashGear

Why Ford Is Done Selling The 2023 F-150 Lightning – SlashGear

A notice on the Ford F-150 Lightning product page reads: “Due to high demand, the current model year is no longer available for retail order. Contact your dealer for more information.” This indicates that, although you can still configure a Lightning on Ford’s website, you can no longer place an order for one.

Shortages are something we’ve all become accustomed to over the last few years, and while industries are slowly recovering, there are still limits to what is possible within a supply chain. Compounding the recent supply chain issues, the F-150 Lightning is a relatively new addition to Ford’s lineup. Being all-electric, production capacity may be more limited than its internal combustion siblings.

The success of the Lightning seems to be one of its greatest burdens, and Ford doesn’t seem to be able to keep up with the demand, despite previously stating that it aims to produce 150,000 units per year by 2023. The increasing demand for Ford’s electric pickup is a good sign for the future of electric vehicles. Although, a high demand is almost certainly going to have some impact on second-hand pricing, especially if the vehicle is already in short supply so early on in the year.

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