Reservations for the Ram 1500 REV are managed through the REV Insider+ program, and require a refundable $100 membership fee. Now, as first spotted by users on the Ram 1500 Revolution Forum, the automaker is no longer accepting reservations for the Ram 1500 REV pickup, despite reservations for the electric pickup opening just seven days prior, on February 10, 2023.
It might seem surprising to see reservations for an electric pickup close so soon after opening, but the timing might not be a coincidence. Shortly after Ram revealed the name of the 1500 REV, it ran a rather amusing Super Bowl ad to an audience of 113 million viewers, according to Statista.
Ram has not clarified how many reservations it has received, nor has the company made any statements about when reservations will re-open, but it had earlier stated that it would start delivering production units in 2024. On the membership terms and conditions page, Ram makes it clear that registrations were intended to remain open until February 28, 2023, meaning not even Ram expected its pickup to generate this much interest.
If you’re particularly excited about the 1500 REV, you can still sign up to the REV Insider+ mailing list to find out when reservations reopen — a kind of pre-order for a pre-order.
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