With Wimbledon 2023 starting on July 3, the All England Lawn Tennis Club is building the hype with new video game crossovers in Fortnite and Roblox. In a bid to attract a younger audience to the sport of tennis, the organisers of the world famous tournament have launched the Race to Wimbledon in-game event in Fortnite. The Race to Wimbledon sees players run, drive, parkour and fly past famous London landmarks in a bid to make it to Centre Court.
“Players of Race to Wimbledon will run, drive, parkour and fly past London landmarks, including Big Ben and the London Eye, through Wimbledon village and past Andy Murray’s golden letterbox, navigating around larger-than-life obstacles such as giant strawberries and tennis rackets, to make it to Wimbledon’s Centre Court in the fastest time,” reads the official description.
Not only can Fortnite fans can play Race to Wimbledon on all platforms, but the game will be playable on-site throughout The Championships at the American Express Fan Experience in the Southern Village.
“As part of the experience, players are challenged to beat the time of American Express ambassador Andy Murray and post their time to social media,” the makers add.
In addition to Race to Wimbledon in Fortnite, the All England Lawn Tennis Club has updated the WimbleWorld experience in Roblox.
From June 27 onwards, WimbleWorld players can take part in a treasure hunt, not to mention a new grass cutting mini-game on Centre Court.
“These include the Lawn of Champions, where players can try their hand at preparing the famous grass courts of SW19, by mowing and painting the lines on the courts,” reads the official description.
“There is also a treasure hunt where players can earn a hawk to sit on the shoulder of their avatar across all Roblox experiences. Live scores will feature in the experience, in a first for Roblox.”
Then there’s the Wimbledon Smash gaming app, which sees players control a racket to serve a tennis ball and break as many bricks as possible.
A brand new Championships mode will launch on July 3, complete with a leaderboard where the top-ten performers can win semi-final tickets.
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