Women’s Premier League reaches 50M in first week

The Women’s Premier League (WPL) has garnered a cumulative reach of 50.78 million (2+ years All India) in its opening week for eight games, as per the Broadcast Audience Research Council (BARC) India data sourced from a subscriber. The cumulative reach is 40.35 million in 15+ age group, All India, urban + rural after eight games. The Royal Challengers Bangalore (RCB) vs Mumbai Indians game was the most watched game with a TVR (TV rating) of 0.41 among All India urban + rural, male + female, 15+ audience. The Gujarat Giants vs RCB match was the second most viewed match with 0.4 TVR.

The TVR of other matches is as follows: Mumbai Indians and Gujarat Giants (0.26 TVR), Delhi Capitals vs RCB (0.24), Gujarat Giants vs Uttar Pradesh Warriorz (0.24), Delhi Capitals vs UP Warriorz (0.3), Delhi Capitals vs Mumbai Indians (0.34), RCB vs UP Warriorz (0.33). TVR refers to the total audience reached by a content programme multiplied by the time spent. Viacom18, the media rights owner of WPL, has roped in 35+ advertisers for the property.

The company is airing the WPL matches on Sports18, Sports18 Khel, Colors Kannada Cinema, and Colors Tamil channels. Jio Cinema is streaming the tournament for free. Featuring 22 matches, the WPL 2023 kicked off on March 4 and will conclude on March 26. Tata Group is the title sponsor of WPL while Ceat Tyres, Dream11 and Amul are official partners.