Xiaomi users in India and Argentine football fans will get access to autographed jerseys and other memorabilia, enabling them to feel more connected to their football superstars. Additionally, users will also get special edition smartphones to celebrate their World Cup victory.
“The Argentine National Team has felt the strength and support of the Indian community throughout the World Cup. Having Xiaomi India, an emblematic brand, as our regional sponsor is one more step in our international business strategy. Xiaomi with its innovative technology and wide range of products will make it easy for our National Team to connect and interact with fans in India. As a result, our association establishes itself as a leading brand in the territory of India,” said Claudio Fabian Tapia, president, AFA, welcoming Xiaomi India as the team’s sponsor.
Anuj Sharma, chief marketing officer at Xiaomi India, said “At Xiaomi, we are always looking for opportunities to connect with our consumers and fans, and what better way to do so than through the passion of football. Our partnership with the Argentine Football Association and sponsorship of the world champions offers an exciting occasion for us to further strengthen our connection with our community and we look forward to bringing the best of Xiaomi to football fans across the region.
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