As mentioned earlier, this three-strike policy will be “activated” once YouTube detects an ad-blocking tool during an active user session. Once detected, YouTube will let users view three videos before blocking its media player from playing any additional content.
Once users come across the message, they would either be required to disable the ad-blocking tool entirely, or add YouTube to the list of “allowed sites.” In case the user ignores the message, they will not be able to view any more videos until they comply with YouTube’s demand.
If YouTube implements this policy, it will make it one of the most aggressive stances the video-sharing platform would take against ad-blocking tools. Given that the majority of YouTube users have not yet seen this message, chances are that the company is still testing this feature. It is still unclear whether YouTube intends to widely implement this policy across its global user base.
Nevertheless, it would be interesting to see how the platform’s massive user base responds to this move. There is no denying that this three-strike ad-blocking policy would be welcomed by creators. However, users currently using ad blockers for a less intrusive, seamless YouTube experience (without paying for Premium, of course) may experience a disruption in their flow of content consumption, if this is indeed the way forward.
For all the latest Games News Click Here
For the latest news and updates, follow us on Google News.
