Oppo expects to sell 83 pc more Reno 10 series than previous version, seeks to tap festive season

As per a report by Economic Times, the smartphone maker has planned a slew of launches in the coming months to tap festive season in the country.

Speaking at the event, Oppo India chief marketing officer Damyant Singh Khanoria, said “We are looking at an 83 per cent increase in the overall volume of sales of the Reno10 series versus the previous generation. That is the aggressive target that we have set for ourselves.”

Oppo has unveiled three 5G smartphones under the new Reno 10 series. These are Oppo Reno10 5G, Oppo Reno10 Pro 5G and Oppo Reno10 Pro+ 5G in the price range of ₹39,999 to ₹54,999.

In this version of Reno smartphones, the company has focussed on a dedicated camera for a telephoto portrait and fast charging. The telephoto sensor’s capacity in the Reno10 series is in the range of 32 megapixel to 64 megapixel.

The latest version of the Reno 10 series has come after a gap of around one and half years. The company had launched the Reno 8t series in February, 2022.

Khanoria said India continues to be a source of strength for the company and it has seen growth this year.

Talking about market conditions, he said that Oppo has been gliding through despite challenges in the market.

“It’s probably true for the industry overall. It has been a tough year for the industry. Yes, there are headwinds, economic challenges but specifically from an India standpoint we have had a series of amazing successful launches. We feel this is going to be one of the best years for Oppo in India,”  Khanoria said.

Oppo recorded a 9 per cent growth year-over-year and occupied fourth spot with market share of 12 per cent in the March 2023 quarter, according to CounterPoint Research.

(With inputs from agencies)

Updated: 11 Jul 2023, 01:10 PM IST