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Cognizant’s people predicament: old talent takes flight, new ones have options galore

Cognizant Technology Solutions India office at Old Mahabalipuram Road, Chennai on August 8, 2007


Hiring talent and managing attrition are at the heart of the IT company business model. But Cognizant is struggling with it, so much so that it has been forced to pass up orders for lack of manpower. How did one of the largest IT services companies get into such a situation and is there a way out?

Imagine a steel company, in the face of overwhelming demand, saying it is unable to procure enough iron ore to win new contracts. Or, a manufacturing company passing up orders because it couldn’t get enough raw material. This, when their rivals don’t seem to have the same problem.There’s something amiss for sure. But how can a Nasdaq-listed company with over USD16 billion in annual revenue struggle with such a fundamental part of its business?

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