Sales are not an easy task. You must have the right skill set to promote your products and services. The market is crowded and competitive and mediocrity is obviously found in abundance.
The job of a salesperson is not just limited to selling a product. He or she is responsible for creating a sustainable brand image too. Presentation folders are a salesman’s best friend! Along with being informative, it is very important to ensure that your marketing material is attractive too. Brochures, flyers, and pamphlets are important, but what is more important is how they are presented. Having all your marketing material organized into a customized A4 folder can actually be an asset.
Presentation folders are like the icing on the cake of your sales pitch. Well-designed, customized folder printing gives you an added advantage of influencing your prospects. Moreover, after the meeting, you have much more to leave behind than just a calling card!
Custom presentation folders help you reach wider and larger audience groups. Folders are a much better way of helping people carry your brand around. Moreover, when people carry your folders around, unknowingly they also assist you in marketing your brand.
Sales presentation folders are different. They have to be convincing and attractive. Many companies do know the importance of a sales folder or at least give it a thought, but often do not know how to create a compelling presentation folder.
Here are a few tips that will give you all the guidance you need:
Definition is the key
Define the purpose of your folder. Know exactly what the intent of your folder is and what niche you are targeting. Understand whether you want to talk about your business as a whole or a product or a product line. Also, be very clear about who you would be serving your personalized folder to – whether it is potential clients or existing clients, or both.
Gather all the marketing material and content that match your intent. Be it brochures, whitepapers, case studies, press releases, news pieces or any piece of content that you feel will add value to your folder. Gather it all and once you have it all in front of you, choose wisely because less is more!
Depending on your budget, you can also include CDs and DVDs. Don’t forget to include your business card.
Know your budget
Decide your budget and then set your folder requirements based on your content. Choose a folder that fits well within your budget but make sure you do not compromise on quality. A4 presentation folders are generally the standard ones that companies opt for. Many brands also opt for folders that are nine inches by twelve inches and generally have a pocket for a business card, sometimes two. These folders usually have pre-cut slots also for your CDs and other material, but then they are sometimes quite expensive as compared to the simple A4 folders. A4 display folders are also a very popular choice, but again it all boils down to the capacity of your budget.
A4 folder printing has a lot of varieties and with them varied prices. A folder printing company can help you find the best within your budget. You should take advice from your internal marketing team to take their insights into consideration to get the best within your budget.
Design your folder
Designing is one of the most important factors in your sales presentation folder. Remember- all that looks good sells well! Your marketing team can give you the best insight into the best designs. You can also take help from your graphics department to create designs that gel well with your brand. Your folder printing company can help you a lot in finalizing your designs. Your folder design should represent your company well. Pay close attention to the color, tagline, and logo. Also, if your budget allows, carry your branding to the inside and the back of your A4 document folder. The back is a very convenient place to put up your contact details. Finalize and then submit your design for production. Make sure to take a hard-copy sample first and see how well it matches your expectations and your objectives. You can then make changes if necessary before giving a green signal for the bulk printing.
Organize your content
How you place and present your content majorly affects how much time your readers actually invest in exploring your brand. The text-heavy materials such as whitepapers and case studies should be kept behind the glossier, artwork-rich content like brochures. Once your designs and images catch the attention of your potential clients, they will willingly explore more and then read your content-heavy material. This creates a very strong visual impact when your potential customer opens the folder.
While many brands have all the tools and materials to make their presentation folders within no time, they are often hindered by the problem of not knowing how to assemble their content in the right manner. Many brands often go off-track because they do not know how to utilize their large budgets in the right manner. Opting for fancy features is going to get you nowhere if your designs are poor. Similarly, the best of designs are not going to have any impact as long as your taglines and other contents are not up to the mark. Opting for heavy quality paper is okay but ensuring good graphics and content is the most important factor that needs maximum attention. Whether low or high, a budget does not set limits for the quality you can give your prospects.
Your sales brochure defines how well you capture the heart and mind of your prospects. Invest time in picking the best for your brand and remember- read your brochure keeping the perspective of your target audience in mind. Your brochure should not seem that you are selling to them something you love; rather it should depict your products and services as exactly what they were looking for all along.
