ICC World Cup 2023 to generate ₹1,248 crore in sponsorship deals

The International Cricket Council (ICC), the global governing entity for cricket, has amassed a portfolio of 20 sponsors and partners for the mega event, as per the publication. 

Six of these brands, namely MRF Tyres, Booking.com, IndusInd Bank, MasterCard, Aramco and Emirates, have clinched the coveted status of global partners. Their contribution to the sponsorship pool ranges between $8-10 million each, ET reported. LiveMint could not independently verify the report.

Eight official partner brands, including the likes of Bira91, Polycab, Thums-Up, Upstox, Nissan, Nium, Oppo and DP World, have locked in their commitments with deals worth $6-8 million each, ET added. 

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Further enriching the sponsorship tapestry are category partners such as Royal Stag, Dream11, Jacob’s Creek, Near Foundation, Fan Craze, and Tyka. These brands are anticipated to contribute between $3 million and $4 million, as per the publication. The ICC hasn’t offered any official statements regarding these developments.

Sachin Tendulkar as Global Ambassador

The ICC, meanwhile, has appointed Sachin Tendulkar as the Global Ambassador for the impending Men’s Cricket World Cup 2023. The ‘Master Blaster’, who is often termed as the ‘God of Cricket’ by his ardent followers, took part in six ICC World Cups during his illustrious career.

“Marquee events like the World Cup seed dreams in young minds, I hope this edition too inspires young girls and boys to pick up sports and represent their countries at the highest level,” ANI quoted Sachin as saying.

Read the original ET story HERE.

(With ANI inputs)

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Updated: 04 Oct 2023, 10:55 AM IST