Synopsis
After multiple attempts, tweaks, and limited success in e-grocery, Amazon is making some crucial strategy changes. It is beginning to diversify and expand local retail partners in a few regions, going beyond its close partnership with investee-retail chain More Retail.
Amazon is often touted as the ‘Everything Store’ — and rightfully so. However, the e-commerce giant that sells everything from safety pins to smartphones has struggled to crack one segment — grocery. Since its India foray, Amazon has tried to sell groceries in different formats. But it has never been able to gain a lead in the e-grocery segment despite its immense e-commerce might. The story is no different even in its home country, the US, as
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