MTV, Voot to create special effects for La Liga fans in India

This
year,
more
than
50
broadcasters
from
across
150
countries,
including
Viacom18
from
India,
will
join
forces
to
run
the
#LaLigaUltimateChallenge
competition,
with
prizes
on
offer
for
the
participants
who
show
off
their
fandom
and
knowledge
through
unique
and
original
challenges.

There
are
six
contests
in
this
edition:
‘Dress
Like
Your
Team’,
‘LaLiga
Around
the
World’,
‘Guess
the
Result’,
‘Master
the
Ball’,
‘Goal
Celebration’ and
‘Pre-Game’
challenges.
Each
broadcaster
can
decide
how
to
organise
its
own
competition,
with
participants
encouraged
to
enter
by
using
the
#LaLigaUltimateChallenge
hashtag
on
the
rights
holder’s
social
platform
of
choice.

Five
international
broadcasters
already
launched
their
2021-22
#LaLigaUltimateChallenge
projects
ahead
of
El
Clásico
between
FC
Barcelona
and
Real
Madrid
on
October
24,
with
different
partners
opting
for
different
challenges,
to
begin
with.

In
India,
for
example,
MTV
India
and
Voot
Select
started
with
the
‘Dress
Like
Your
Team’ challenge,
involving
some
popular
influencers
too,
while,
in
Japan,
WOWOW
kicked
their
#LaLigaUltimateChallenge
off
with
the
‘Guess
the
Result’
game.

Of
course,
there
are
attractive
prizes
for
the
winners,
with
the
champion
of
each
challenge
receiving
an
official
jersey
of
a
team
of
their
choice,
an
official
La
Liga
PUMA
football,
a
La
Liga
scarf
and
a
La
Liga
merchandise
kit.

For
the
best
contestant
of
each
country,
there
is
also
the
chance
to
win
an
ultimate
prize
of
a
trip
to
Spain
to
attend
a
La
Liga
Experience
event
(a
unique
footballing
experience).

Commenting
on
#LaLigaUltimateChallenge,
Jose
Antonio
Cachaza,
Managing
Director
–
India,
La
Liga,
said,
“Through
LaLiga
Experience
and
the
#LaLigaUltimateChallenge,
we’ve
always
aimed
to
further
strengthen
the
undeniable
bond
we
share
with
fans
all
across
the
world.
Previous
editions
of
this
challenge
have
yielded
great
results,
for
us
and
the
fans
in
India,
as
winners
get
exciting
prizes
and
one
grand
winner
also
gets
the
chance
to
visit
Spain.
We’re
looking
forward
to
working
with
Viacom18
and
identifying
the
most
knowledgeable
La
Liga
fans
in
India
this
year.”

Speaking
on
creating
an
immersive
experience
for
its
viewers
in
India,
Anshul
Ailawadi,
Head,
Youth
Music
and
English
Entertainment
at
Viacom18,
said,
“MTV,
as
a
destination,
engages
with
the
youth
of
India.
Having
pulled
out
all
stops
to
build
phenomenal
reach
and
resonance
for
the
league,
the
#LaLigaUltimateChallenge
initiative
will
further
strengthen
the
established
fan
base
in
India.
As
we
continue
to
create
wholesome
experiences
for
our
existing
viewers,
the
challenge
will
enable
us
to
captivate
potential
viewers
and
turn
them
into
football
fans.

In
an
attempt
to
engage
and
entice
football
fanatics,
MTV
India
under
the
#LaLigaUltimateChallenge
organized
two
Instagram
Live
quizzes.
Hosted
by
renowned
sports
journalist
and
La
Liga
enthusiast
Suraj
Balakrishnan,
the
contest
ensured
each
participant
flaunted
their
team
colors
with
high-impact
mentions
regarding
participation
during
the
live
session.

To
further
bring
out
the
true
essence
of
the
challenge,
the
brand
collaborated
with
4
tier
1
influencer
in
the
field
of
lifestyle,
fashion
and
sports.

Created
by
using
transitional
reel
features,
each
reel
concluded
with
a
call
to
action,
inviting
fans
to
participate
in
the
challenge.

Moreover,
the
official
promo
of
La
Liga
Ultimate
was
aired
on
MTV
and
all
Viacom18
social
media
platforms
further
inviting
people
to
be
a
part
of
the
challenge.