Social Media Marketing/Advertising

Twitter Inc. is leveraging its most important night of the year to help it win back the long list of advertisers that ditched the social-media platform after Elon Musk…

Twitter Inc. is offering advertisers a new incentive in an attempt to woo brands back to the social-media platform, which has seen its ad business deteriorate…

Meta Platforms, the parent company of Facebook and Instagram, is…

Meta Platforms Inc. said Monday that it has begun implementing technology designed to improve the equity of housing advertising…

Twitter Inc. said it plans to expand the political advertising it allows on the social-media platform after banning most political ads in 2019, in the latest policy change by new owner…

In an advertisement on Facebook and Instagram, a middle-aged man holding a dumbbell says testosterone “literally changed my life,” restoring his energy and…

Elon Musk ‘s stated plan to find someone to succeed him as Twitter Inc.’s chief executive officer has set the billionaire up with the thorny task of…

Twitter Inc. said Monday it reintroduced a new version of its paid subscription service, the second attempt in recent weeks by owner Elon Musk to launch the…

While some advertisers were pulling back from Elon Musk’s Twitter Inc. last month, Tumblr began a new ad campaign to encourage users to return to its once-popular social-media…

Mr. Musk’s vague tweets on the subject have Twitter-watchers in a tither. This might not be such a bad thing: Recall Mr. Musk’s 2019 Tesla Cybertruck demonstration, in which a metal ball was…