There are quite some efforts to pay when you want to create a job fair from zero and you need a lot of resources both material and human. Of course, the final goal, that is, getting people to meet future employers, is a very useful one, but most of the time, the participation rate can be different.

Here are some useful tips you should follow when planning a successful job fair:

1. Offline or Online Hosting

One decision you should make it’s whether you want to hold the event in an online or real-life format. The first thing you can consider in order to establish the medium is whether you have the budget to hold the event in a classic manner or you can check these virtual event ideas that offer the same visibility, except in the virtual environment, with less financial resources needed.

You have the same array of adjustable stands to fit the requirements of your participating companies, except in 3D format. Also, you can offer them the possibility to stream their websites content and any other digital platforms that they desire to the people joining your online event.

The major advantage of this modern way of hosting events is that it only requires that an interested audience has a good internet connection. Of course, if you have a large number of participants the speed of the internet and available bandwidth also play an important role. Another important aspect is whether you want them to join from a mobile device or solely from the PC.

2. Number of Participants

This is one of the most important factors that can influence the success of a job fair. More participants mean more CVs, happier employers, potential advertisers interested in your event, and sponsoring the following editions. On the other hand, if you have over 100 attendees, it can be more difficult to find a way of holding the event without technical difficulties.

A successful event in the virtual world can be created by following the model offered previously by other companies. It doesn’t matter if you organize a job fair or a virtual concert. The recipe is similar and the participants will be equally engaged if you know how to target those who are directly interested in what your event or webinar is about. Careful planning and effective advertisements will also attract the right people.

3. Participant’s Kit or Equivalent Material

Making sure that every participant receives a small thank you note or a token of appreciation will help you make a lasting impression and increase their loyalty in case you want to come up with a second or third edition. Given the fact that you organize your event in a 100% virtual world, you can either offer a discount for similar products or services, give them access to use webinars, or send them a voucher for a small gift that they can lift from a real-life shop in the area.

This type of consideration for your participants will make a long-term impact on your business and will help you grow the retention of your initial audience. Keep them engaged with both pre-event and post-event snippets of information, offered constantly.

Final Thoughts

When it comes to reaching a certain number of participants or a larger audience for the job offers that the companies have available in a certain industry, there are numerous strategies you can use and it will make your final objective come to reality. Offering a fully online version of your event can increase the participation rate incredibly, given the fact that the majority of the working force prefer working remotely.

This option also shows adaptability and tremendous care for those who are not able to attend physically at your event. There are people with disabilities, or people stuck at home, caretaking for their family members, that will appreciate enormously the opportunity of taking part in a job fair remotely.