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Verified: Verified badge on Facebook and Instagram goes paid: All you need to know – Times of India

Amid all the chaos on your ever-changing Facebook and Instagram feed, Meta wants you to pay not to fix your feed but for the blue badge, the one you see next to your favourite influencer. Yes, even you can have it now. As if it was not meta enough, Mark Zuckerberg, Meta’s co-founder and CEO, calls it the “Meta Verified.”
“This week we’re starting to roll out Meta Verified — a subscription service that lets you verify your account with a government ID, get a blue badge, get extra impersonation protection against accounts claiming to be you, and get direct access to customer support,” said Zuckerberg on his channel, the one on Instagram not the YouTube one.
How much does it cost
Priced at $11.99/per month on the web, and $14.99 a month on iOS, the bundled blue check subscription package for Facebook and Instagram will be first available in Australia and New Zealand. As for those who live out of these two regions, be patient as the subscription will roll out to more countries ‘soon.’
What do you get
Meta Verified “is about increasing authenticity and security across our services,” said Zuckerberg.
Aside from the verified badge, you will be paying Meta to safeguard your account from impersonators, so your impersonators will always be on the lookout. Also, subscribers will have access to customer support, which will not be a bot but a ‘real person,’ so if you can’t see someone’s profile picture, you know whom to call.
Furthermore, paying the monthly fees boost your visibility and reach. So, you will show up more on people’s feeds, search and comments. Not just that, users signing up will also get exclusive stickers and 100 free stars a month, the digital currency of the town Meta.
Apart from $11.99 or $14.99 each month, you need to fulfil some terms and conditions. First, you have to be using Facebook or Instagram before; a few posts would help. Also, you need to be at least 18 years old. Additionally, those applying for a Meta Verified subscription must submit a government-issued ID with their name and photograph, which must match the name and photo on their Facebook or Instagram account.
If you are already verified on Instagram, do not worry your verified badge is not going anywhere, and you will not need to pay, at least right now. Also, businesses can’t buy a blue badge right now. But in the long term, Meta sees everyone paying for the verified badge, whether you are an individual, a creator, or a business.
The blue verification badge has been a sought-after attribute on social media for a while. In the past, it represented well-known individuals like politicians, actors, musicians, athletes, and journalists. But now, if you are a human, you can pay for it and tell people that you are the person offline and online are the same.
Last year, Musk revamped Twitter’s Blue subscription and included the blue checkmark into the package, starting at $7 or Rs 650 a month. So, you know where the “Meta Verified” comes from.
Meanwhile, Snap also has ‘Snapchat+’ that does not offer a verified check but a few exclusive features. Telegram also has a paid subscription, which entitles users to a few perks.

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