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Will India’s video game industry score success with its own PUBG and Free Fire?
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Will India’s video game industry score success with its own PUBG and Free Fire?

By Andrew McCollum

Indians are hooked to video games. According to a report by game-streaming platform Loco, the in-app purchases by Indian gamers have surpassed the OTT subscriptions, standing now at USD250 million.

Synopsis

As per data from Venture Intelligence, investments in the Indian video-gaming industry have seen a multi-fold increase since 2021. While the funding has slowed down, in 2023, three companies raised USD58 million. ET Prime spoke to industry players, gamers, and investors to understand what is driving the growth in the sector, its challenges, and opportunities.

What are the most popular mobile video games in India? If one were to ask this question, chances are the person would be flooded with names like PUBG, Battleground Mobile India (BGMI), Free Fire, or Call of Duty. For some game enthusiasts, it can be Candy Crush or Ludo King. Unfortunately, most of the popular games (barring Ludo King) in India are made by Korean, US, or other global counterparts, with the popularity of Indian online games

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