Will Twitter 2.0 resonate with brands, users in India? A lot depends on how it keeps its house safe.
Synopsis
It’s been a tumultuous month since billionaire entrepreneur Elon Musk took over Twitter, the century’s very own digital town square. Brands in India are closely watching how Twitter creates and expands a sticky user base, removes fake accounts, starts an authentic subscription plan with new features to attract users.
“Wasn’t Twitter supposed to die by now or something…?” Billionaire Elon Musk tweeted this on November 23, mocking those who sounded the death knell of the microblogging site with trending hashtags including #RIPTwitter and #TwitterDown. Ever since Musk bought Twitter for USD44 billion and walked into the Twitter head office on October 27 carrying a sink, it has been a chaotic month, to say the least. Twitter CEO Parag Agarwal and 60% of
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